OUR STORY

Established in 2006 in Madison, Wisconsin, the care center is driven by a vision to provide dignified and compassionate aftercare for pets. Founded out of a personal journey with Thor, a cherished companion, the company was born from the realization that there was a need for professional pet loss services in the area.

Recognizing the profound bond between humans and their pets, Trusted Journey goes beyond offering ethical cremation services. They understand the emotional complexities of pet loss and strive to provide support and comfort to grieving pet parents and veterinary professionals alike. Through initiatives like the Pet Loss Resource Center (PLRC), they offer free support groups, fostering a sense of community and understanding for those navigating the difficult journey of pet loss.

At Trusted Journey, the focus is not just on providing a service, but on creating a space where pet parents can find solace and companionship during one of life’s toughest moments.